Posts Tagged ‘PR’

E3 2013: The Gruesome Battle of Two Titans

by Nazih Fareson June 11, 2013
Last night was all about the big battle: Sony and Microsoft competed at E3 in Los Angeles. While presenting a new PlayStation, the other tried to defend the Xbox One. A decisive battle for the two giants. So who won the hearts of the gamers? For myself, the answer is very clear: there has been […]

E3 2013: What does it mean for the big three?

by Nazih Fareson June 10, 2013
Gamers are really demanding! This is not really something we just learned. But it’s getting worse with time, as gamers become more critical, more experienced, and harder to please. While it is difficult to imagine a more exciting renewal of the current generation, as we turn to E3 2013 for the moment, we all remain […]

The Trouble with the Arab Gaming Community

by Sparkilepticon May 1, 2013
Yesterday I published a video that exposed two of the things that frustrated me most about the videogame industry in the Arab world: The need to compete, and the fact that you are not deemed an Arab if you do not speak in Arabic. The video is the first of a new feature that I […]

What it’s really like to be a Videogame PR

by Nazih Fareson February 24, 2013
The videogame industry is a strange career path. Through years, games became slowly from a simple hobby to a form of art with games such as Okami or Grim Fandango, bringing a new form of artistic expression or deep emotional stake with its story. So for someone who has been raised in the beginning of […]